Harnessing Social Media To Drive Your Career Prospects
Sometimes changing jobs is inevitable. There are a myriad of reasons – your partner may have secured an opportunity of a lifetime elsewhere, you may need to move a little closer to family as they need extra care or you decide that its time to step up, move ahead in your career and changing jobs is the most viable option.
So, having made the big decision, it’s now time to start working on your Social Media strategy. Strategy? Really? Yes, because today it’s not just about a paper resume, employers have the opportunity to gain a richer, deeper, three-dimensional view of candidates. And you have the chance to stand out if you apply some street-smarts and a little Social Media magic. Nowadays you need to market yourself across multiple media platforms to attract the attention of the very best potential employers in this industry, and secure that dream career opportunity.
And the best place to start is by creating a professional Social Media profile to boost your chances of securing that ideal job.
According to one Statista report, 40% of employers consider Social Media and Online Professional networks as critical sources of top talent, and a rapidly growing 55% will perform some form of online research into your background and digital presence, before and after your interview.
Let’s look at how you can leverage Social Media in your search for a vet job.
Time For Some Digital Spring Cleaning
Step 1 is to Google yourself and see what comes up, not just on the first page of the search results – go two or three pages deep. For most of us the findings are pretty lean and normal, but occasionally things turn up that you may not be too proud of – not matter how justifiable at the time, that Twitter rant or daring costume party pic is likely to diminish your prospects. Switch your profiles to maximum Privacy and if there is anything untoward, asking nicely for it to be taken down is always a great first step.
Choose the Right Platform for You
There are a wide range of social media options, and you need to select a presence taht you can comfortably manage day to day while harnessing its features to the fullest. It is often best to settle on just one networking site if your hands are full.
By far the three key Social Media platforms for career development and professional visibility are LinkedIn, Facebook and Twitter – each one for quite different reasons – but these are the optimum combination. And regardless of your current work situation, you should make a diary note to check these every quarter and keep them current – you never know when someone with a great opportunity may be looking.
With over 500 million users today, this is the go to platform for managing your career profile, so take some time to get this right.
Write a 3-5 paragraph summary about your strongest personality traits and professional skills as relevant to the job you seek. Give specifics about your expertise, experience and achievements including the type of animals you’ve cared for in the past, as well as your preference in the future.
Here are some useful LinkedIn features for your optimization:
- Headline: This is your value proposition – what you stand for. Express you strengths as well as empathy for your felloe team members, clients and their pets.
- Permalink: Get a custom link (URL) to your LinkedIn profile. Change the default numbers and letters to the right of the last forward slash in the URL to something like http://www.linkedin.com/in/yourofficialname. This will allow you to share the link in highly useful ways, including adding it to your online resume, job application email signature, or business card – it shows you are savvy
- Endorsements: These are great for building a reputation. Fellow veterinarians that like your expertise or have experience working with you can provide credible professional endorsements. You can request them and endorse your peers too!
- Authorship: If you’re a capable writer, showcase your experience and expertise by writing and publishing relevant content on your LinkedIn profile. Consider tackling exciting and informative topics, for example, vet care technology like telemedicine, or chronic complications in animals, such as hepatitis in cows or hypothyroidism in dogs.
Facebook is a great place to blow off steam, but it can also be where you discover your next job opportunity. Here are some handy ways to maximise the potential of Facebook for your career development.
- Research opportunities: Use Facebook’s search bar and find prospective employers of interest. Many employers are increasingly advertising positions on social media, and you can follow or like their official pages to stay up-to-date on the latest employment opportunities.
- Join vet communities or groups: Increase your chances of getting noticed by joining vet groups on Facebook. Be sure to understand their membership terms and conditions to avoid being kicked out for advertising your resume or soliciting work. Grow your popularity in the communities you join by commenting and providing helpful responses to some of the issues other members raise or by starting engaging threads of your own.
- Contact potential employers: Initiate engagement with potential employers via Private Messaging. If you wish to join a vet practice that you discovered on FB, for example, introduce yourself and politely ask if you may send your CV.
- Contact acquaintances that work for potential employers: You may Private Message current employees about job openings, working conditions, remuneration, etc.
- Share captivating content: Keep your friends, followers, and fellow group members engaged by sharing interesting or trending content, including multimedia.
- Ask friends and university alumni: Your FB friends and former vet school classmates who are working for potential employers may point you in the right direction.
Many employers are actively engaging their followers on Twitter, and you can use the platform to conduct research about them. On Twitter, you can learn a lot about a potential employer’s culture and values based on their tweets and re-tweets. You can use that information to design responses to possible interview questions.
Practical Twitter strategies include:
- Knowing what you’re talking about: Sound like a veterinary industry expert in your Tweets and share case studies
- Share the occasional puppy pic or team banding moment which helps potential recruiters of employers see your team skills and leadership strengths
- Leveraging hashtags: Use Tweeter hashtags, such as #veterinaryjobs, to access job listings as well as professional advice. Be sure to live presentations and panels of interest that you may attend engaging fellow Tweeters. You can build professional connections this way and increase your chances of getting hired
- Engaging employers: Start by following current employees of a vet practice you wish to join. Next, exchange tweets and showcase your skills and experience. Once you have built up some rapport, you may then request the employees to introduce or refer you to the people responsible for hiring
Social media is a great place to network with recruiters and professional peers while showcasing your skills for entry-level jobs or career growth opportunities in the veterinary industry. It’s time to harness the power of LinkedIn, Facebook and Twitter to boost your vet employment prospects.
Here at Vet & Pet Jobs, our listings of Veterinarian jobs, Vet Technician jobs, Vet Nurse jobs, Vet Hospital Manager jobs and Relief Vet Locum jobs in Australia makes the process of Vet Job hunting fast and easy. And for Pet Care professionals our listings of Pet Retail jobs, Pet Management jobs and Pet Marketing and Sales jobs make it easy to pursue your passion for working with pets and animals.
Before you know it you’ll be starting a new job in an exciting Vet Hospital, Vet Clinic or in Pet Retail, and it all starts with a click.
And for Veterinary Hospitals, Vet Clinics and Pet Companies, post your Ad for Veterinarians, Vet Technicians, Vet Hospital Managers, Pet Retail, Management and Marketers and more. Find the best candidates and grow your professional team. Register and post your Job Ad today.